Rolex find: Pony Up bags

My sister first clued me into the Pony Up (ponyupkentucky.com) handbag line.  Few things that sound too good to be true actually are -- but the bags are gorgeous, classy, horsey, and according to their June 28, 2012 blog post, 100% of the profits goes to horse charities.

I can't find the purse I bought on their web site but it is really close to this one, pictured right. What's so special about it?

• The strap is high-quality halter strap leather (designed as the crown piece).
• Straps come in different sizes.
• You get a free engraved-brass plate. 
• The bags are interchangeable.
• They have an awesome selection of bags in at least a hundred colors, prints, styles, and fabrics/leather.
• They have several styles of handbags.

You can order online. I don't know how this company does what it does, but I'm grateful.